Hi, I'm Lena, a strategic marketing professional with experience managing sales, marketing operations, personnel and merchandising at the district, regional, and corporate levels. I am passionate about creating engaging content and valuable customer experiences that drive business growth and loyalty.
Hi, I'm Lena, a strategic marketing professional with experience managing sales, marketing operations, personnel and merchandising at the district, regional, and corporate levels. I am passionate about creating engaging content and valuable customer experiences that drive business growth and loyalty.
I possess strong project management skills, enabling me to work effectively with executive leadership teams, internal departments, and external agencies in developing compelling go-to-market campaigns, including CRM, lifecycle, and promotional initiatives. My approach involves coordinating integrated marketing efforts to ensure a cohesive and impactful strategy across all channels and harnessing data to generate tangible and actionable insights. By blending these strategies, I ensure that marketing campaigns are not only aligned with the company’s goals but are also data-informed, resulting in targeted and effective outcomes that drive success.